Cineworld, Picturehouse and My Film.

Cineworld has just bought the Picturehouse chain. They have done this because they have seen that Picturehouse is really profitable and they are trying to reach a greater audience.

Stephen Wiener, chief executive of Cineworld said: "This acquisition gives us an opportunity to accelerate our growth by reaching new audiences in a high value and growing part of the market."





Picturehouse's managing director Lyn Goleby said: "The unique character of Picturehouse cinemas will remain, and our team will continue to bring the widest range of film to customers."

I think some of the films shown at Cineworld might move in to Picturehouse as testing to see if it will make a profit, if more films from cineworld move there it could mean there won't be alot of older and foreign language films.